IMPACT Magazine is a renowned brand that has been in the health and fitness industry for over 30 years. It all started in 1991 in Calgary, Alberta, when there was no other magazine like it in Canada. Recognizing the need for a platform to share valuable information from the best experts in the field, fitness professional and publisher Elaine Kupser embarked on her mission with just $5,000 and a dream.

Since then, IMPACT Magazine has grown exponentially, with editions in Vancouver and Toronto, reaching a distribution of 90,000 copies per edition across Canada. The magazine has become a leading source of content on fitness, health, nutrition, training, sports medicine, and travel. Each issue features captivating cover stories on top athletes nationwide.

IMPACT Magazine also proudly sponsors over 200 events annually, supporting marathons, triathlons, fitness and yoga events, and fundraisers. Readers have remained loyal, and in 2021, the brand celebrated its 30th Anniversary edition with a special cover and a nostalgic look back at its exceptional athletes. With a commitment to provide expert-driven content, IMPACT Magazine educates, inspires, and builds a community of health and fitness enthusiasts.

Their success is a testament to the strong bond between readers, advertisers, and the magazine itself