Impact Reality is a full-service marketing, public relations, and publishing company focused on virtual reality. It has grown from an XR marketing agency into a VR games business supporting titles throughout their lifecycle, from development and testing to launch and promotion. Its divisions include Flat2VR Studios, Impact Inked, Flat2VR Spark, and Impact Labs.

Flat2VR Studios creates officially licensed VR adaptations of established flatscreen games, working with developers and intellectual property holders to make them feel native to VR. Impact Reality’s publishing services help market and distribute finished games, while its indie program provides hands-on support for independent developers bringing flatscreen games to VR. Through game testing, experienced VR players help identify issues and improve comfort before release.

The company also offers PR and marketing services, including public relations, creator campaigns, trailers, social media, community support, and storefront strategy. Its portfolio includes titles it has developed, published, or playtested, such as Trombone Champ: Unflattened, WRATH: Aeon of Ruin VR, and Roboquest VR.