Unclaimed brand
Discover our family-run central London hotels with heart-warming hospitality. Stay with us for business or leisure, in Bloomsbury's literary scene.
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Hex Code
Color name
RGB
HSL
CMYK
#FAD44A
Bright Sun
250, 212, 74
47, 95, 64
0, 15, 70, 2
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#000035
Stratos
0, 0, 53
240, 100, 10
100, 100, 0, 79
Imperial London Hotels is a family-run collection of hotels in Bloomsbury, welcoming visitors to central London since 1837. Now managed by the same family for seven generations, the group offers a choice of distinctive stays suited to business and leisure travellers, from characterful boutique accommodation to hotels designed for larger trips. Its properties include The Imperial, Bedford Hotel, Morton Hotel, Royal National Hotel, President Hotel, City Sleeper and Tavistock Hotel, each with its own style and atmosphere.
Guests benefit from Bloomsbury’s cultural heritage, convenient transport links and proximity to attractions, gardens, universities and shopping areas. Imperial London Hotels also provides services for meetings and events, groups and corporate stays, alongside online booking and special offers. Its dining and social venues include bars, restaurants, cafés and lounges, serving options such as afternoon tea, British dishes, pizza, coffee and Anglo-Indian cuisine.
With a focus on warm hospitality, practical comfort and central locations, the group brings together varied ways to experience London while making Bloomsbury a welcoming base
Brand industry
Travel and Tourism
Company type
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Year founded
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Company size
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Bloomsbury hotels
Central London accommodation
Large-group hotel stays
Family-run London hotels
London hotel meeting and event venues
How do I download the Imperial London Hotels logo?
The Imperial London Hotels logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What does Imperial London Hotels' branding look like?
The Imperial London Hotels identity uses a compact white IMPERIAL LONDON wordmark beside a geometric, folded-map-like emblem of stacked white blocks, with the “Family of Hotels” descriptor beneath. Its visual language pairs refined high-contrast serif display headlines with small, crisp sans-serif labels, a deep near-black ground, white typography and bright yellow booking accents, supported by London hotel and neighbourhood imagery in spacious, editorial compositions.
What are Imperial London Hotels' brand colors?
The Imperial London Hotels color palette uses the hex codes #FAD44A, #FFFFFF and #000035.
The Imperial London Hotels name, logos and brand assets are trademarks of Imperial London Hotels and its affiliates. Brandfetch isn't affiliated with or endorsed by Imperial London Hotels. Their use is subject to Imperial London Hotels's brand guidelines.
