Unclaimed brand
O IMR faz estudos de mercado especializados em comportamento de compra e consumo, segmentação, marcas, fidelização, novos produtos e conceitos, avaliação de campanhas e avaliação de mercados.
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Hex Code
Color name
RGB
HSL
CMYK
#BA9C60
Husk
186, 156, 96
40, 39, 55
0, 16, 48, 27
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#39638B
Chambray
57, 99, 139
209, 42, 38
59, 29, 0, 45
IMR, or Instituto de Marketing Research, is a reputable market research and consulting company that has been providing valuable insights and support to clients for the past 17 years. Specializing in consumer behavior, segmentation, branding, loyalty, new products, concepts, advertising campaigns, and market evaluation, IMR helps businesses make informed investment decisions. With an impressive track record of completing over 200 projects annually, they primarily serve industries such as Retail, Fast-Moving Consumer Goods, Energy, Finance, and Postal services.
IMR offers a comprehensive range of solutions to meet their clients' needs. As a full-service agency, they conduct in-person, telephone, and online surveys, as well as employ online panels, focus groups, individual interviews, hall tests, and desk research. Moreover, they provide valuable insight into customer experiences through feedback, satisfaction measurements, segmentation, and mystery shopping.
Additionally, IMR specializes in monitoring and evaluating advertising campaigns, assessing brand value and positioning, quantifying markets, and conducting product and concept testing to optimize prices. Stay updated with the latest news and industry trends through their news section. IMR values privacy and offers employment opportunities across various sectors.
Partner with IMR to gain a competitive edge and make informed business decisions
Company type
Privately Held
Year founded
2002
Company size
11-50 employees
The IMR name, logos and brand assets are trademarks of IMR and its affiliates. Brandfetch isn't affiliated with or endorsed by IMR. Their use is subject to IMR's brand guidelines.
