Bärnerbär

IMS Marketing AG is an independently run sports media agency and publisher based in the Bern area of Switzerland. Founded in 1995, the company has evolved from a marketing agency with a broad communications offering into a specialist focused on publishing and print production for sport. Its work brings together editorial content, photography, design and production to create carefully crafted publications for readers, clubs and partners.

Its best-known title is SLAPSHOT, an independent Swiss ice hockey magazine published eight times a year, alongside a season guide. It features reporting, analysis, interviews and portraits covering the National League, Swiss League and youth hockey. For SC Bern, IMS produces INSIDER, a match-day magazine with news and opponent analysis, and SPIRIT, a season magazine featuring profiles, reports and behind-the-scenes stories. The company also produces the magazine for the Spengler Cup and other commissioned print projects. IMS emphasizes strong imagery, reliable editorial work and the lasting value of print, creating publications that connect fans and organizations with the sport.