Imse Sweden

Imse, also known as ImseVimse, is a Swedish brand offering reusable products for menstrual care, hygiene, motherhood, babies, and skincare. Its approach supports individual choices and everyday routines, with products designed to be washed and used again. The range includes absorbent period underwear in several styles and absorbency levels, reusable cloth pads, panty liners, menstrual cups, and cloth tampons.

For personal care and cleaning, Imse also offers washable cotton pads, face cloths, and washcloths. Products for parents and babies include nursing pads, breast warmers, cloth diapers, swim diapers, and potty-training pants. The brand provides guidance to help customers choose sizes, get started with menstrual cups, and care for reusable products, including washing advice.

Imse presents reuse as a practical option that can be introduced gradually, rather than requiring a complete change at once. Its stated focus is caring for people, the planet, and periods, and it highlights sustainability, product materials, and menstrual products free from biocides as part of its brand information