Inaara

Inaara is a family-run silver jewellery brand rooted in Karachi, Pakistan, with a heritage spanning three generations. Inspired by its beginnings in the city’s jewellery markets, the brand combines traditional craftsmanship with contemporary design, creating pieces intended to carry personal meaning as well as style. Its collections are made with 925 sterling silver, and the brand says its pieces are rhodium plated for lasting lustre.

Inaara offers jewellery for women and men, including necklaces and necklace sets, pendants, rings, earrings, bracelets, bangles and anklets. Its range includes minimalist designs, statement sets, wedding and engagement jewellery, and men’s pieces such as cufflinks, buttons and rings. Customers can shop online through the Inaara website, browse new arrivals and bestsellers, and explore products by category. The brand also offers custom silver jewellery made to order, allowing customers to request pieces created for them. With an emphasis on careful making and enduring elegance, Inaara presents silver jewellery that draws on family heritage while reflecting modern tastes.