IQM is a programmatic advertising company specializing in media buying for highly regulated industries, including political, healthcare, cannabis, and gaming. Its unified data management platform (DMP) and demand-side platform (DSP) help brands, agencies, and political organizations plan and run campaigns while addressing compliance and brand-safety needs.

IQM’s DMP combines customer data with industry-specific third-party sources and AI-driven insights to build and refine audience segments. Its identity graph helps advertisers connect identifiers across online and offline sources and recognize audiences across devices. Through the DSP, clients can activate those audiences across display, native, audio, video, and connected TV inventory, supported by integrations with supply-side platforms and publishers.

The company also offers audience targeting, forecasting and media planning, campaign reporting and measurement, optimization, and customer support. IQM describes its approach as combining data, specialized vertical knowledge, and AI to support more focused and efficient campaigns. Its solutions include IQM Enterprise and Power Segments, with services designed to help customers reach voters, constituents, physicians, consumers, and other regulated audiences.