IncentivPay

IncentivPay helps brands turn live events and other timely moments into shopping incentives. Its platform lets businesses offer conditional rebates tied to verifiable outcomes, such as a team reaching overtime, snowfall, or a record being broken. Shoppers pay the full price upfront and receive the promised reward if the event occurs, while businesses set an exposure cap before a campaign launches.

Powered by PMPS™, IncentivPay connects to probability markets and relevant data sources to price offers in real time, verify outcomes, and manage settlement. The company presents this approach as a way to create engaging, moment-based promotions without relying on conventional discounts, while keeping campaign costs bounded.

IncentivPay offers integrations for Shopify, WooCommerce, Stripe, and point-of-sale systems, designed to work alongside existing checkout tools rather than replace them. Its use cases span sports brands, entertainment venues, retail, automotive, and direct-to-consumer businesses. The company also provides campaign planning support, including help selecting an event, assessing campaign economics, and setting an exposure cap before launch.