INCY is an online marketplace for cosmetics and fragrance, offering more than 2,400 products from verified brands. Its catalog covers skincare for the face and body, makeup, hair care, perfumes, and beauty accessories. Shoppers can browse popular items and new arrivals, including palettes, serums, mascara, cleansers, fragrance, body oils, and makeup tools, with customer ratings and reviews displayed on product listings. The store also features selected promotions, with discounts of up to 20% on eligible products while stocks last.

INCY delivers across Russia, with next-day delivery available in Moscow and typical delivery times of two to five days elsewhere in the country. Customers can collect orders from a pickup point the next day, and delivery is free on orders over 3,000 rubles. The marketplace states that products are originals supplied directly by brands and official distributors. It offers a 14-day return period for items in their original packaging, plus round-the-clock customer support through chat or by phone. The company is operated by individual entrepreneur A. V.