INDEX is a Spanish-language marketing strategy and consulting brand serving professionals and businesses in Mexico and across Latin America. It helps readers make sense of changes in digital marketing, AI and growth through concise articles, practical guidance and a free weekly newsletter featuring three or four relevant stories and an actionable idea.

INDEX’s consulting services cover AI applied to marketing, content and social media, branding, marketing strategy, growth and paid media. The work can include defining positioning and brand messaging, planning go-to-market priorities, auditing content and advertising, improving measurement and acquisition, and designing AI workflows with human review. Its approach begins with understanding the business context, diagnosing underlying issues, building a focused plan and measuring results.

INDEX also offers a 60-minute, one-to-one consultation to review a marketing decision and identify clear next steps. The brand is led by Claudio Echeverry, who brings more than 15 years of experience in B2B and technology companies, alongside teaching experience in business and digital marketing.