Indigenous Tourism BC (ITBC) is a non-profit organization dedicated to the growth and sustainability of Indigenous tourism in British Columbia. With a focus on authenticity and cultural richness, ITBC is committed to providing visitors with unique and immersive experiences that showcase the diverse Indigenous cultures of the region. As the second-highest earning industry in British Columbia, tourism plays a vital role in supporting Indigenous communities and economies.

ITBC works closely with Indigenous tourism outfitters to create new opportunities for economic development while preserving traditional languages, cultures, and traditions. From interactive Indigenous innovation and design at boutique hotels and museums to traditional and contemporary cuisine that reflects ancestral knowledge, ITBC offers a wide range of activities and experiences. Take a guided walk with Coast Salish guides, explore the Fraser River in a jetboat, or sip Indigenous wine in Secwepemc Territory.

Discover the beauty of Northern and Coastal British Columbia through fishing tours, luxury accommodations, rainforest sanctuaries, and sacred hot springs. With over 200 distinct Indigenous communities and more than 30 living languages, ITBC invites you to deepen your connection to the land, wildlife, and people of British Columbia. Experience the true essence of Indigenous culture and make lasting memories in this breathtaking region of Canada