City of Indio is a brand that offers a wide range of products and services to its residents, visitors, and businesses. As the Indio Water Authority's mission is to provide a sustainable water supply through fiscal and operational stewardship, they are committed to delivering safe and reliable water to the City of Indio. Their service area covers approximately 38 square miles and supplies billions of gallons of water annually to about 85,000 businesses and residents.

With the City of Indio being one of the fastest growing municipal utilities in the Coachella Valley, the Indio Water Authority is dedicated to meeting the growing needs of its customers. They prioritize an aggressive planning process, including the initiation of an Integrated Regional Water Management Plan, to ensure adequate conditions and system capacity. The brand values customer service and strives to exceed customer expectations by utilizing a collaborative approach both internally and externally.

They also emphasize personal responsibility, innovation, open communication, employee recognition and development, professionalism, passion, and teamwork. Overall, the City of Indio and its Indio Water Authority are committed to providing quality water services and maintaining a sustainable water supply for the community