Ineichen Zurich | Zürich is the leading Swiss auction house for watches and jewelry, with a rich history dating back to its founding in 1973. Since then, they have been delighting collectors and experts alike with their exquisite selection of watches and jewelry from every era of watchmaking and goldsmithery. Originally starting as a family business, Ineichen Auctioneers quickly established itself as an important player in the field.

They set multiple world records for watch sales within their first five years, showcasing their expertise and dedication to their craft. Notable sales include the Breguet No. 213, a historically important pocket watch that sold for 500,000 CHF, and the Montre garde-temps à tourbillon No.

1918 by Abraham-Louis Breguet, which reached the sensational price of 500,000 CHF. Despite challenges faced by the Swiss watch industry in the mid-1980s, Ineichen Auctioneers persevered and continued to thrive. They expanded their publishing branch, releasing books that have become essential guides for watch enthusiasts.

Over the years, they relocated and adapted to new business models, always staying true to their commitment to quality and customer satisfaction. In recent years, under new management, Ineichen Auctioneers has undergone a transformation. They have invested in new infrastructure, expanded their team of professionals, and embraced online retailing and advertising.

These efforts have resulted in significant sales growth, making 2020 their most successful year in the last four decades. In 2021, they launched their own online store and in-house online bidding platform, further enhancing the auction experience. Their dedication to innovation and customer service was evident in their recent auction, where they broke their previous sales record.

With their extensive knowledge, exquisite selection, and commitment to excellence, Ineichen Zurich | Zürich is the ultimate destination for collectors and enthusiasts of watches and jewelry