Unclaimed brand
Optimizing the smartest AI-powered data, Influential precisely matches brands to influencers to reach new audiences for unmatchable measurable results.
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Hex Code
Color name
RGB
HSL
CMYK
#1866FE
Blue Ribbon
24, 102, 254
220, 99, 55
91, 60, 0, 0
#A5E2E5
Morning Glory
165, 226, 229
183, 55, 77
28, 1, 0, 10
#191919
Cod Gray
25, 25, 25
0, 0, 10
0, 0, 0, 90
Influential is a global influencer marketing company that helps brands connect with creators and audiences to drive measurable business results. Combining human expertise with AI-powered technology and extensive campaign data, the company supports influencer programs from creator discovery and brand matching through campaign execution, content review, optimization, and reporting. Its Captiv8 platform brings these capabilities together, offering creator and audience insights, campaign workflow tools, real-time reporting, and integrations with major social media platforms.
Influential uses machine learning, natural language processing, and image analysis to assess creator content, audience characteristics, brand fit, and campaign performance. Its measurement services include online and offline sales tracking, e-commerce and affiliate tracking, sales-lift studies, and marketing mix modeling, with campaigns tailored to clients’ marketing goals. Brands can also work with the company to access entertainment, sports, and collegiate talent through its partnerships. Influential emphasizes diverse creator representation and equitable compensation, and provides dedicated campaign teams and strategic support.
Company type
Privately Held
Year founded
2013
Company size
201-500 employees
How do I download the Influential logo?
What does the Influential logo look like?
The Influential wordmark pairs a blue concentric-circle target symbol with a clean, dark sans-serif name, making the bullseye its distinctive brand device.
What are Influential's brand colors?
The Influential color palette uses the hex codes #1866FE, #A5E2E5 and #191919.
Enterprise influencer marketing campaigns
Creator discovery and campaign management software
AI-powered influencer matching
Influencer campaign measurement and sales attribution
Creator-brand partnership marketplace
The Influential name, logos and brand assets are trademarks of Influential and its affiliates. Brandfetch isn't affiliated with or endorsed by Influential. Their use is subject to Influential's brand guidelines.
