Unclaimed brand
At ING, we believe all sustainable progress is driven by people with the imagination and determination to improve their future and the futures of those around them. Our purpose is therefore to empower people to stay a step ahead in life and in business. As a global financial institution, with a strong European base, we believe the role of a financial institution is to support and promote economic, social and environmental progress: a journey powered by technology, centered around our customers, and driven by smart, determined teams. Our people reflect the diversity of the community we serve, drive innovation and shape the future of our company. Regardless of your background, religion, or lifestyle, you’ll be welcome here.
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Hex Code
Color name
RGB
HSL
CMYK
#559AD1
Danube
85, 154, 209
207, 57, 58
59, 26, 0, 18
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#333333
Mine Shaft
51, 51, 51
0, 0, 20
0, 0, 0, 80
Wholesale banking
Cross-border private banking
Investment fund banking
Corporate banking
Wealth succession planning
How do I download the ING logo?
The ING logo comes in one version: a logo. Download as transparent PNG.
What does ING's branding look like?
The ING wordmark pairs bold navy capitals with the distinctive orange lion emblem, a signature lockup that anchors the bank’s identity. Its visual system uses clean, compact lettering, a white and light-gray foundation with orange highlights and navy details, and straightforward layouts combining concise text with documentary photography of Luxembourg, clients, and everyday financial life.
What are ING's brand colors?
The ING color palette uses the hex codes #559AD1, #FFFFFF and #333333.
The ING name, logos and brand assets are trademarks of ING and its affiliates. Brandfetch isn't affiliated with or endorsed by ING. Their use is subject to ING's brand guidelines.
