Inga Hlín Pálsdóttir is a renowned speaker, advisor, and consultant in the field of place branding and destination marketing. With over a decade of experience in the tourism industry, she has played a vital role in transforming the brand image of Iceland. As the former director of Visit Iceland and the award-winning campaign, Inspired by Iceland, Inga Hlín Pálsdóttir has successfully led Iceland's tourism industry to become the largest revenue-generating industry in the country.

Her expertise lies in stakeholder engagement, integrated marketing, sustainability, and responsible practices. In addition to her past roles, Inga Hlín Pálsdóttir currently serves as a Senior Advisor with Future Place Leadership, advising places and destinations on strategy, branding, stakeholder engagement, integrated marketing, and crisis communication. She has recently taken up the position of Managing Director for a new destination marketing and management office (DMMO) called Visit Reykjavík / Reykjavik & Partners, responsible for marketing and managing the Reykjavik capital area.

Inga Hlín Pálsdóttir's contributions extend beyond Iceland, as she has collaborated with international organizations such as NATA, Nordic Council of Ministers, and Meet in Reykjavik. She is a highly regarded speaker and judge in marketing and place branding events and has been recognized for her achievements, including winning the Female Innovator of the Year award in government and nonprofit at the Stevie Awards for Women. With an impressive track record and a deep understanding of the tourism industry, Inga Hlín Pálsdóttir continues to shape the future of destination marketing and branding