Ingredien A/S is a Danish-developed hair-care brand focused on thoughtful products for a wide range of hair types and needs. Its formulas are presented as fragrance-free and suitable for all hair types, with collections addressing moisture, protein care, curls, scalp balance, volume, smoothness, and colour-treated hair. The range includes shampoos, conditioners, treatments, leave-in conditioners, styling products, and larger-size options, as well as hair dryers and selected body-care and electronic products.

Popular products include Soft Shampoo and Conditioner for normal-to-dry hair, Moisture products for fine or normal hair, and Power Protein products designed to care for damaged hair. For curly hair, the brand offers items such as Curl Design Control cream, Curl Design Cast gel, and sulfate-free low-wash shampoo. Scalp Soothing and Scalp Trouble Shooter shampoos target different scalp concerns, including irritation, dryness, and itching. Customers can shop online, explore product recommendations by hair type or concern, and access customer service. The site also advertises free delivery on orders over 1,000 Danish kroner and a 100-day return period.