Iniciativa Sníh is a Czech brand dedicated to promoting public health and combating the spread of diseases, particularly the ongoing COVID-19 pandemic. As a team of scientists and experts, they aim to protect lives, minimize health impacts, and safeguard the economy from the negative effects of epidemics. Additionally, they prioritize supporting quality education and raising awareness about the long-term consequences of pandemics.

Iniciativa Sníh collaborates with international organizations such as the World Health Organization and conducts research with academic institutions and healthcare organizations in the Czech Republic and abroad. Their projects include the creation of an e-memorial of the pandemic, regular think-tank meetings, webinars, and the debunking of misinformation. By upholding values such as human dignity, scientific rigor, objectivity, and open-mindedness, Iniciativa Sníh strives to connect experts with the public and develop effective mechanisms to address future public health challenges