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We provide innovative baby products that solve existing problems
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Innovative Baby Products Ltd is a UK baby-products company founded by Warren Newton to create practical, distinctive products that address challenges faced by parents, grandparents and carers. Its best-known product is Sleepybobo, a portable unit designed to attach to many existing car seats, swinging cribs, baby bouncers and rocker chairs, gently moving them to help soothe babies. The company describes Sleepybobo as a world-first product and says it holds a worldwide patent.
The brand’s Gerry the Giraffe range extends beyond Sleepybobo to include soft and sensory products for babies and young children. These include an interactive toy with crinkly ears, a tummy rattle and teething rings; a sensory book with varied textures and reflective surfaces; a comfort blanket with a dummy pocket; a plush toy; a dummy holder; and a keepsake keyring. Products are designed for use at home or while travelling, with care instructions varying by item. Innovative Baby Products also aims to offer other innovative products through its online shop.
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