INNOluxe is a brand that revolutionizes hair repair. Their mission is to promote and achieve healthy hair. With their in-salon treatments and at-home products, they repair, protect, and condition your hair, leaving it super-healthy, soft, and shiny.

Since their establishment in 2015, they have gained a dedicated following in the industry, including renowned hair stylist Sophia Hilton, who credits INNOluxe for enabling her show-stopping looks. INNOluxe believes that damage shouldn't hinder your self-expression, so they push the boundaries of hair repair, allowing you to experiment with color and style without worrying about damage. Their founder's passion for treatments, developed through salon experience, emphasizes the importance of creativity, self-expression, and experimentation, all while ensuring your hair is protected.

INNOluxe specializes in the science of hair repair, and their protein technology, rooted in their sister-brand Fabriq, has been harnessing the secrets of protein science since 2010. Whether you use their at-home products or opt for their intensive in-salon treatments, INNOluxe helps you repair, strengthen, and protect your hair every day