Inovai

Inovai Consultoria is a financial and business management consultancy based in Natal, Rio Grande do Norte, Brazil. Led by founder and president Astênio Araújo, the firm helps companies move from financial uncertainty toward greater stability through practical, tailored support. Its services span financial planning, cash flow setup and monitoring, financial policies, cost management, financial analysis, forecasting, performance indicators, and the use of artificial intelligence to automate administrative processes.

Inovai works through three stages: diagnosing a company’s situation, building the necessary controls and structures with its team, and providing ongoing guidance through regular meetings and indicator reviews. A complete consulting engagement typically takes about a year, depending on the project. The firm also offers corporate talks and training on topics including administration, strategy, finance, leadership, people management, neuro-selling, and feedback.

In addition, Araújo is the author of Os Vermelhos, os Amarelos e os Azuis, a book applying a primary-colors methodology to personal development. His experience includes executive roles at national and multinational companies