InsightUp is an Italian hospitality intelligence company that helps accommodation businesses make better decisions using data, technology and specialist expertise. It works with hotels, holiday villages, campsites and residences, combining information about each property with market insights to support decisions on pricing, marketing, sales and distribution. Its services begin with practical questions: whether prices fit demand and positioning, what guests think of the property, whether marketing campaigns are effective, and how to make the most of sales opportunities.

InsightUp’s offering spans analysis and strategy, marketing and sales, and distribution. The company uses these complementary tools as part of a connected path from understanding the market to generating demand and sales. Its approach aims to give operators greater visibility into performance and potential areas for action, support more informed decisions, and help focus time and investment on relevant activities. By aligning marketing and distribution with clearer commercial goals, InsightUp seeks to help hospitality businesses identify and pursue more sales opportunities.