Yotpo is an eCommerce marketing platform that helps brands attract shoppers, build trust, increase sales, and encourage repeat purchases. Its solutions focus on customer reviews and user-generated content, loyalty and referrals, and visibility in AI-powered search.

With Reviews & UGC, businesses can collect and display customer reviews, photos, and other content across the shopping journey. AI-powered features help surface useful review insights, create summaries, and present content in multiple languages. Yotpo Discover helps brands track how products appear in AI engines such as ChatGPT and Gemini, identify visibility gaps, and improve the signals that influence recommendations.

Yotpo’s Loyalty & Referrals tools let businesses create tailored rewards programs, motivate repeat shopping, and encourage customers to refer others. The platform also offers features such as loyalty point promotions and connections with SMS and email tools. Built-in integrations and flexible APIs help merchants connect Yotpo with their existing marketing technology. Alongside its software, Yotpo provides customer success support, educational resources, case studies, and partner programs to help eCommerce businesses make effective use of its solutions.