InStep AI provides Ella, an AI assistant designed to help estate agencies manage conversations and routine work from one platform. Built around property-sector workflows, Ella helps agencies respond to enquiries, qualify leads and book viewings directly into negotiators’ diaries. It can also nurture existing prospects, answer portal enquiries, and provide 24/7 cover across phone, WhatsApp, web chat and email, using an agency’s brand voice and processes.

Beyond lead handling, Ella transcribes, categorises and logs calls, manages repeat tasks such as renewals and compliance, and triages tenant issues by creating work orders or escalating them to contractors. The platform connects with property CRMs and other business tools, including systems such as Reapit, Rightmove, MRI Software and Salesforce.

InStep AI supports implementation with guided onboarding, integration setup and a dedicated account manager. Ella arrives with property-specific knowledge, then is tailored to each agency’s tone, qualifying criteria and operational details. The service aims to reduce administrative effort, capture more opportunities and give agency teams more time to focus on their work.