Instinct Surf

**Brand Description for Instinct Surf**

Instinct Surf, founded in 1972, captures the essence of surfing through its unique blend of heritage and innovation. The brand originated from a heartfelt moment when Shaun Tomson's father insisted he proudly display a logo inspired by a photo of Shaun surfing, a symbol that now represents the spirit of Instinct. Specializing in surfboards and apparel, Instinct emphasizes authenticity and the joy of surfing, regardless of skill level. Their groundbreaking advertising campaigns, developed in collaboration with the Rod Dyer Group, revolutionized the representation of surfing by showcasing its core values and embracing the passionate lifestyle surrounding it.

In addition to surf products, Instinct Surf is dedicated to empowering youth through the Surfer’s Code Foundation, encouraging positive choices and personal growth. Their CODE Method self-development program inspires individuals to find purpose in life, promoting a meaningful connection with the ocean and community. With a commitment to sharing stoke and fostering a purposeful life, Instinct Surf truly embodies the spirit of the surf culture.