Integral Marktforschung is an independent, owner-managed institute for market and opinion research based in Vienna. With over 30 years of experience, we specialize in classical empirical market and opinion research and offer comprehensive research-based insights. As a full-service institute, we provide everything from methodological design to field capacity and comprehensive consulting services.

We pride ourselves on understanding the perceptions and needs of people in Austria and supporting businesses and institutions in making informed decisions. In addition to our expertise in market research, we utilize the renowned Sinus-Milieus model from our sister institute, SINUS, to understand the everyday reality of people. Our services cover various areas, including finance, digitalization, customer satisfaction, migration, mobility, regional development, regional identity, audio branding, tourism, sustainability, and product and concept testing.

Through quantitative telephone and personal interviews, online surveys, qualitative research, videography, secondary analysis, and consumer panels, we provide complete solutions for all marketing and research needs. Find out more about our work, including our studies, news, and job opportunities, on our website. Get in touch with us to unlock the power of market research and gain valuable insights for your business