Intellektuaalne omand IO is dedicated to promoting awareness and understanding of intellectual property rights, particularly focusing on copyright and its associated rights. The brand offers a comprehensive range of educational resources, including materials and training sessions aimed at various audiences. Key offerings consist of workshops that educate creators about their rights and the importance of respecting intellectual property, as well as informative blog posts that explore current issues in the field, such as the role of NFTs in copyright.

Additionally, the organization actively engages in awareness campaigns, encouraging respect for cultural and creative works. Recent projects include developing interactive learning materials for high school students, which aim to provide essential knowledge of copyright principles. Through initiatives like Respect Copyrights - Give Culture a Chance to Survive, Intellektuaalne omand IO fosters a deeper appreciation for the value of intellectual property in everyday life, supporting artists, authors, and researchers in protecting their creative contributions