Intent

Intent House is a Seoul-based company that creates digital products designed to understand people’s intentions and help them make decisions or take action more easily. The company’s services address different needs across shopping and investing.

Gotcha is a shopping rewards app for purchases made through affiliated retailers. Users earn coins when they shop and can use those coins to draw for gift certificates, adding a small reward to everyday purchases.

Vestin is a simulated investment app for people who want to explore investing before using real money. Users trade stocks and cryptocurrencies with virtual funds at real-time prices, and can participate in leaderboards and a community.

Shopia is a conversational shopping assistant that helps people find suitable products. Rather than relying only on keywords, users can describe their concerns in ordinary language. Shopia asks follow-up questions and compares relevant products with supporting information.

Intent House says it studies the signals behind people’s choices, including searches, hesitations, and abandoned carts, and builds products to connect those intentions with useful next steps.