Intent IQ is an advertising technology company focused on privacy-centric identity resolution and ID-less advertising. Its proprietary technology helps advertisers reach audiences and measure campaign performance without relying on traditional cookies, while enabling publishers to improve the value of their ad inventory. The company says its Intent IQ ID supports more than 3.5 billion targeted ad opportunities daily across over 100,000 websites and apps.

Intent IQ offers cookieless audience activation for advertisers and bid enhancement for publishers, with solutions designed for programmatic advertising workflows. Its capabilities include real-time user identification, audience qualification, data enrichment, profile-based bidding, behavioral targeting, and inventory optimization. The company also supports online and offline data monetization, as well as probabilistic cross-device targeting and attribution. These services aim to help advertisers improve campaign efficiency and reach, while helping publishers increase revenue in cookieless environments.

Intent IQ describes itself as an AI and identity resolution pioneer and reports holding more than 170 granted patents covering areas such as targeting, bidding, data monetization, and attribution.