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Hex Code
Color name
RGB
HSL
CMYK
#CC0000
Guardsman Red
204, 0, 0
0, 100, 40
0, 100, 100, 20
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#800000
Maroon
128, 0, 0
0, 100, 25
0, 100, 100, 50
INTERMOT is a motorcycle trade fair held in Cologne, Germany, bringing together the motorcycle industry, retailers, brands and riding communities. Its next edition is scheduled for 19–21 February 2027, positioning the event at the start of the riding season. The fair showcases new motorcycles, models and market developments alongside motorcycle accessories, equipment and technology. Visitors can explore products in person, discover new releases and take part in test experiences, while exhibitors can present their brands and products to trade audiences and motorcycle enthusiasts.
INTERMOT also offers business and networking opportunities, connecting manufacturers and retailers with a community spanning generations and experience levels. Its SHOP@INTERMOT format is designed to let visitors handle, assess and purchase products at the event. Services for exhibitors include stand registration and planning, stand-building support, marketing options, visitor management, and ordering event services. The website provides practical information for attending, including tickets, opening times, travel, accommodation and accessibility, as well as press resources and event updates.
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