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Hex Code
Color name
RGB
HSL
CMYK
#790298
Purple
121, 2, 152
288, 97, 30
20, 99, 0, 40
Lazada Group, founded in 2012, has established itself as Southeast Asiaโs leading eCommerce platform, spanning six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a subsidiary of Alibaba Group, Lazada combines advanced technology, extensive logistics capabilities, and secure payment solutions to transform the retail experience across the region.
Key offerings include LazMall, a premier virtual mall launched in 2018, featuring over 32,000 brands with guarantees of product authenticity and swift delivery. Lazada Marketplace enables retailers to reach millions of potential customers, providing comprehensive services such as secure payments, customer support, and insightful analytics. Additionally, Lazada's cross-border initiative facilitates access to international markets for Southeast Asian brands, promoting a diverse range of products from fashion to electronics.
With ongoing investments in logistics and cutting-edge technology, Lazada aims to serve 300 million customers by 2030, making shopping both efficient and enjoyable while setting a new standard for retail in the region.
Brand industry
E-commerce and Shopping
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