21st Palace is an organization that focuses on organizing and hosting festivals and cultural events. They have a strong emphasis on minimizing their environmental impact and ensuring that their processes are well-organized. The brand is also known for its international short film festival, IN THE PALACE, as well as various conferences on topics related to film, culture, and history.

Their offerings include a diverse range of services and events, such as the IN THE PALACE ISFF Conference on "Short Film in the Balkans and Eastern Europe: Archive, Memory and Transnational Histories". This conference aims to critically engage with the complexities of power, archive, memory, historicity, and cultural realities through creative, political, and historical lens with a focus on the relevance of short films in the past and the present.

The brand also announces winners of various categories at their International Short Film Festival, showcasing outstanding talent and creativity within the film industry. Other services include a platform for selecting and promoting short film projects from both Bulgarian and international creators. 21st Palace is dedicated to supporting and celebrating filmmakers and cultural creators from around the world.