Intrack is a marketing automation platform that helps businesses use customer data to build more relevant, lasting relationships with their audiences. It brings together tools for managing user data, analyzing behavior, tracking campaign revenue, and grouping customers by shared characteristics or actions, including through live segmentation. Businesses can use these insights to send personalized communications across email, web push, app push, SMS, WhatsApp, in-app messages, and website notifications.

The platform also includes a Journey Designer for creating customer journeys suited to business goals and customer preferences, helping coordinate marketing activities. Intrack’s approach centers on a continuous cycle of collecting and organizing audience data, communicating with tailored messages, and analyzing customer responses. The company supports implementation through an integration team and provides ongoing guidance through customer success services. Its Intrack Academy offers educational resources intended to promote marketing automation among Iranian businesses. The website identifies Atlas Ertebat R aman (Smartik) as the owner of the site and presents Intrack as a solution for customer acquisition, activation, and retention.