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Color name
RGB
HSL
CMYK
#E61C1C
Alizarin Crimson
230, 28, 28
0, 80, 51
0, 88, 88, 10
Lazada Group, founded in 2012, is Southeast Asia's premier eCommerce platform, operating across six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a key player in the region, Lazada connects a diverse customer base through advanced technology and comprehensive logistics capabilities. As the flagship company of the Alibaba Group since 2016, Lazada leverages industry-leading infrastructure to enhance the shopping experience.
The platform offers an extensive range of products through its key features: LazMall, which showcases over 32,000 global and local brands with guarantees of product authenticity and swift delivery; and Lazada Marketplace, providing retailers access to a massive customer base along with tailored support services. Additionally, Lazada’s cross-border initiatives enable regional brands to reach international consumers, all facilitated by Alibaba’s logistics network that ensures delivery within a week. With a focus on secure payments and cutting-edge tech solutions, Lazada continues to reshape retail in Southeast Asia and aims to cater to 300 million customers by 2030.
Brand industry
E-commerce and Shopping
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