Invoca

Invoca provides a pay-per-call platform designed to help advertisers and publishers generate value from phone calls. Advertisers can create call-based campaigns, while publishers earn commissions by driving calls to those campaigns. The platform supports the connection between marketing activity and phone-based customer engagement, with a focus on turning leads into revenue.

Invoca also features Nico, an AI revenue conversion agent that uses SMS and voice to engage leads, qualify their needs, and help convert them into customers. The service is accessed through the Invoca platform, where users can log in and follow prompts to get started. Together, these offerings position Invoca as a technology provider for organizations seeking to manage call-driven campaigns and improve how they handle incoming leads. Its tools are intended to serve both sides of the pay-per-call model: advertisers looking to drive and convert calls, and publishers seeking commissions for generating them.