Its range combines at-home beauty devices with practical everyday appliances, designed to help customers build routines suited to their needs.

Skincare products include LED light face masks, radio-frequency facial care devices, ultrasonic cleansers and skin scrubbers, facial and neck care tools, and eye and lip massagers. The brand also offers skincare items such as cleansing gel, moisturiser and collagen peptide serum. For hair care, its selection includes hair dryers and hair essence products. Air-care options include air purifiers, a three-in-one purifier and replacement HEPA filters.

For relaxation and personal wellness, iYO sells foot massagers, massage guns, a full-body massager and a smart scale. Oral-care products include electric toothbrushes, oral irrigators and replacement heads. Customers can also find curated product sets and browse guidance through the brand’s blog. iYO describes its approach as innovative and user-friendly, with an emphasis on combining technology and accessible design.