IOV, short for Institutul pentru Orașe Vizionare (Institute for Visionary Cities), is a brand that supports local administrations and communities in creating strong city brands. They believe in building a strategic connection between the current realities of a locality, unexplored potential, the identity of its inhabitants, and a long-term vision. IOV helps community leaders develop cities and regions where people feel respected, involved, and happy.

They understand that communities can become competitive and attractive for residents, visitors, and investors when they know who they are and where they want to go. IOV goes beyond creating logos and visual symbols, recognizing that a city brand includes its reputation for tourists and investors, as well as a sense of belonging for residents. They use specific tools from the domains of Place Branding, Strategic Marketing, and Placemaking to develop a visionary competitive identity for cities and regions.

Discover IOV and their place branding expertise, which aims to cultivate the best aspects of a locality and lead it towards a visionary development direction that involves the entire community