Iowa Deer Classic is a hunting and outdoor show in Des Moines, bringing together enthusiasts, exhibitors, and industry specialists for a broad range of activities and products. Visitors can explore the latest archery equipment and shop for hunting gear, accessories, rifles, camouflage clothing, blinds, tree stands, food plot equipment, tractors, utility vehicles, adventure campers, and game calls. The show also connects attendees with land, water, and tree management professionals, as well as hunting and fishing outfitters from across the United States, Canada, and Africa.

Programming includes seminars, activities for children, and opportunities to take part in the Big Buck Contest, the 300 archery tournament, a 3D shoot, a shed contest, and turkey calling. Attendees can bring antlers for official measuring or bring a bow to participate in archery events. The event provides practical opportunities to discover products, meet specialists, and enjoy hunting-related activities in one place. Iowa Deer Classic shares attendee and exhibitor information online and promotes updates through Facebook and Instagram.