Ekara by ip-label is a digital experience monitoring brand, now part of ITRS. Its platform helps organizations monitor the performance of websites, mobile applications, APIs, SaaS tools, and critical user journeys, with the aim of providing users with reliable, seamless digital experiences. Ekara combines real-user monitoring with synthetic transaction monitoring, giving teams a unified view of actual user activity and test-based indicators. Its offerings also include mobile app and IVR voice monitoring, universal service monitoring, and no-code journey scripting.

The platform uses AI-driven analysis to help identify incidents in real time and reduce alert noise. Deployment options include SaaS, hybrid cloud, and self-hosted on-premise environments, with integration through APIs and webhooks. Additional services cover application and API monitoring, SLA and XLA management, load and performance testing, test automation, cloud migration, benchmarking, consulting, and digital sustainability. Ekara also provides training, documentation, and resources through its Academy and online materials. The company reports serving customers in 25 countries and analyzing 10 billion data points per day.