Users can browse a catalogue or search for products and services, choose a retailer, and shop online to earn cashback after a purchase is confirmed. Once registered, members can provide payment details to withdraw accumulated cashback. The service presents cashback as a way to make online shopping more rewarding and offers a straightforward process for finding participating shops and tracking savings.

Its catalogue covers a broad range of categories, including food, home goods, electronics, clothing and other adult products, children’s items, automotive products, sports equipment, home improvement, pet supplies, travel, beauty, and celebrations. The site also provides guidance on how cashback works, delivery and payment information, withdrawal instructions, frequently asked questions, and customer support. It features offers from a large network of partner stores, with cashback rates varying by retailer. With Russian and several other language options, ipaars serves shoppers looking to discover products and services and receive part of their spending back.