Designed for businesses and individuals who want to present spaces remotely, it serves real estate offices and marketers, hotels, venues, shops, restaurants, tourism organisations and other users. Tours can help prospective visitors explore properties and facilities before deciding to visit or book.

Users can upload images from compatible 360° cameras or use the iPano360 mobile app to capture panoramas with a phone. A desktop application can stitch photos from different cameras into a panorama, while the online dashboard brings tour building and publishing together. Creators can link scenes, add navigation points, and place text, photos, videos and links within a tour. Features include a 3D dollhouse view, floor plans, measurement tools, lighting and image-effect controls, and visitor tracking.

Published tours can be shared through a link, embedded in a website or viewed with a VR headset. The viewer works on desktop and mobile without requiring visitors to install software. iPano360 also offers Panorama School, examples of completed tours, and a free starting option with no credit card required.