Unclaimed brand
The IQOS device is for adults switching away from smoking. As the device heats, rather than burns, there’s no ash, no smoke & less smell than cigarettes.
Liking this brand profile? Share this page
Hex Code
Color name
RGB
HSL
CMYK
#28BCCC
Scooter
40, 188, 204
186, 67, 48
80, 8, 0, 20
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#393E44
Bright Gray
57, 62, 68
213, 9, 25
16, 9, 0, 73
IQOS is a Philip Morris International brand offering smoke-free products to adults in the United Kingdom who use nicotine and would otherwise continue using nicotine products. Its IQOS devices heat compatible sticks rather than burning them; the company says this produces no ash, no smoke and less smell than cigarettes. The IQOS ILUMA range includes the entry-level ILUMA i ONE, ILUMA i and more advanced ILUMA i PRIME, alongside starter kits and accessories.
For ILUMA devices, IQOS sells TEREA and DELIA heated tobacco sticks, as well as LEVIA zero-tobacco nicotine sticks. The wider product range also includes VEEV vape devices and pods, and ZYN nicotine pouches and dissolvable nicotine tablets. Customers can shop online, choose subscriptions for selected sticks or VEEV pods, and access multibuy offers, device comparisons, product guidance and support. IQOS also offers a rewards club, referrals, troubleshooting resources and a store finder. The website lists flexible payment options, a 30-day money-back guarantee on devices and an extended two-year warranty for registered devices.
Brand industry
Lifestyle
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size
How do I download the IQOS logo?
The IQOS logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are IQOS' brand colors?
The IQOS color palette uses the hex codes #28BCCC, #FFFFFF and #393E44.
The IQOS name, logos and brand assets are trademarks of IQOS and its affiliates. Brandfetch isn't affiliated with or endorsed by IQOS. Their use is subject to IQOS's brand guidelines.
