IR® is a brand that has been at the forefront of the Israeli hairdressing industry for 23 years. It all started in 1993 when they introduced a groundbreaking disposable straight razor called RAZEORAID'S®. This innovative product revolutionized the industry by providing a hygienic and safe solution for hair professionals and their customers.

Traditionally, barbers had to deal with double-edged blades that posed a serious health risk due to the possibility of accidental cuts. However, with RAZEORAID'S®, these concerns were addressed, and the product quickly gained a loyal following. Hair professionals appreciated the ease of use and risk-free handling of the disposable razor, eliminating the need to load new blades.

IR® takes great care in designing, engineering, and manufacturing their products in Israel. They use high-quality materials and specialized machinery to ensure optimal performance. Working closely with professionals, they strive to meet their specific needs.

With their commitment to high added-value and top quality, it's no wonder that IR® has garnered a loyal customer base for over two decades. They are dedicated to providing hair professionals and their customers with a comprehensive hygiene solution for straight razors. Additionally, IR® also believes in giving back to the community by employing team members with disabilities.

For global distribution, contact IR INNOVATION IN IDEA LTD at their office in Kfar Saba, Israel.