Irbid Now is a local discovery and business directory for Irbid Governorate, helping residents and visitors find services and places across the city and surrounding towns. Users can search by business name, service, or area, then compare listings using available ratings, locations, opening hours, and contact details. The directory covers a wide range of categories, including restaurants, cafés, pharmacies, doctors, dentists, supermarkets, mobile phone shops, car services, driving schools, gyms, barbers, and beauty centers. It also features businesses in areas such as travel, hotels, events, flowers, legal services, and education.

Irbid Now highlights highly rated and featured activities, provides quick links to call or open a map, and encourages users to confirm availability before visiting. The platform is also designed for local business owners, who can add their business details for free and explore plans for added visibility and promotional features. Additional offerings include advertising opportunities, job listings, local sports information, and mobile access through its website and official app.