Designed for creators, organizations, businesses, and individuals, it provides an easy-to-use page builder for creating and publishing curated recommendation pages in minutes. Creators can organize products related to their content, while organizations can keep suggestions for participants current and accessible. Service-based businesses can share their expertise with customers, and individuals can recommend items across interests such as books, tools, gear, and everyday essentials.

The platform helps audiences browse recommendations and discover related products. Users can get started for free by creating Amazon recommendation lists and joining the Amazon Associates program. Those looking to expand can choose affordable plans that provide access to tens of thousands of affiliate programs worldwide. When a recommendation leads to a purchase, the advertiser pays commission through an affiliate network, such as Amazon Associates, CJ, Impact, Avantlink, Awin, or Rakuten. iRecommend also offers educational resources for people learning about affiliate marketing.