Iridea

Its work combines augmented reality (AR), the Internet of Things (IoT), and Physical Web technologies to make places and cultural settings more engaging. The studio develops interactive, location-based apps for city tours, forest learning trails, museum and exhibition visits, rallies, scavenger hunts, and outdoor, indoor, and underground navigation. Its CULTURE COMPANION product offers visitors a new way to explore museums and exhibitions.

Alongside app development, iridea emphasizes thoughtful design and ease of use, providing user experience advice and tailored digital products. The studio also supports projects with planning and related creative services, including photography, video production, illustrations, interface design, print design, project websites, marketing, and artistic and project direction. Its portfolio includes an audio-guide app and the Wilhelmsburg Oldschool project, showcasing a combination of digital experiences, visual design, and project organization. From initial concept through production and launch, iridea helps organizations shape distinctive visitor experiences.