Iris Data-driven Marketing Agency

IRIS is a data-driven digital marketing agency established in 2017 and headquartered in Ho Chi Minh City, Vietnam. The agency helps organizations meet their communication and business goals through research, analytics, integrated marketing channels, and knowledge of digital trends. Its end-to-end approach uses data throughout planning, execution, and optimization to develop targeted campaigns and measure performance.

IRIS offers data collection and analysis, audience insights and segmentation, digital strategy, and marketing platform selection and integration. Its campaign services include multi-channel paid advertising, search engine optimization, social media marketing, and creative content such as visuals, videos, and interactive posts. The agency also designs and develops user-friendly websites, with attention to functionality, performance, and customer experience. Its working process includes cross-channel attribution and reporting, KPI development, and measurement planning.

IRIS serves clients ranging from global brands to local businesses across sectors including healthcare, beauty, luxury, education, hospitality, and home and kitchen. It also publishes Vietnam market reports covering areas such as streaming, food delivery, travel, tourism, and fitness, offering data and trends to help businesses understand digital audiences.