Iris Blázquez applies behavioral science to design health interventions that are more effective, person-centered, and relevant to everyday life. Her approach combines scientific evidence, behavioral insights, and contextual third-wave approaches to understand not only what people do, but also the emotions, thoughts, values, circumstances, and opportunities that shape change. Rather than relying on information and education alone, her work explores what helps people begin, maintain, and make meaningful changes in their health behaviors.

Iris offers consulting to clarify challenges, define target behaviors, and identify barriers and opportunities for intervention design. She also coordinates the behavioral components of projects, connecting diagnosis, design, implementation, and evaluation in collaboration with multidisciplinary teams. Her services include professional training, practical workshops for analyzing challenges and co-creating solutions, and talks on behavior, habits, intervention design, co-creation, and health. In addition, she creates articles, reports, guides, and other specialized content to communicate and share knowledge. Through these services and resources, Iris supports professionals and organizations in putting behavioral science into practice.