Iris

@iriscommunications.com.pk

iris is fueled by a passion for understanding consumer behaviour— the art and science of knowing your consumers and bringing their stories to life. This is necessary for building great brands, achieving service excellence, and cultivating empathetic leaders connected to the pulse of their consumers. This connection of understanding the consumer language can only be built by digging deep into their needs and desires states. iris, an acronym for “individual reflections in sync” capturing the essence of its approach to uncovering the mysteries of consumer behaviour by collaborating with great teams. iris is numbers, statistics, insights, and much more. It is the understanding of the heart and mind of the consumer, its evolutionary stages, the journey it has undergone, and where it aspires to go next. iris’ forte lies in its ability to reach the diverse segments of the country, cutting across socio-economic backgrounds, rural and urban populations and linguistic barriers to offer in-depth insights that help evolve the customer experience. At the helm of iris are Maryam and Huma, the personification of perseverance and unwavering resilience, who built a company embodying integrity, respect, quality service, accountability and empowerment as its core values. Today, iris is a team of dedicated and talented individuals who exemplify the values that laid the foundation of iris. As iris moves forward to navigate the dynamic landscape of an ever-evolving digital world, it remains steadfast in its commitment to continuous innovation, evolution, and transformation. It will continue to build on the trust its clients have, and remain focused on the truth without compromising authenticity and the quality of service that defines iris. iris, where customer-affinity is the top most priority!

iriscommunications.com.pk

Iris's Company Logos

Iris's Brand Colors

Hex Code

Color name

RGB

HSL

CMYK

#3B5998

Chambray

59, 89, 152

221, 44, 41

61, 41, 0, 40

#4778D9

Havelock Blue

71, 120, 217

220, 66, 56

67, 45, 0, 15

#181818

Cod Gray

24, 24, 24

0, 0, 9

0, 0, 0, 91

About Iris

Iris is a leading market research firm in Pakistan, passionate about understanding consumer behavior to help businesses thrive. Established over 25 years ago, Iris provides a wide array of services, including qualitative and quantitative research, social listening, and service quality audits. Their expertise extends to brand engagement, activations, and mysterious shopping initiatives, allowing clients to obtain actionable insights that enhance brand loyalty and consumer satisfaction.

Driven by a mission to partner closely with clients, Iris aims to assist them in making informed decisions and executing effective strategies. They envision a dynamic business landscape in Pakistan, supported by reliable data, while focusing on socio-political insights and workplace culture. The leadership team, including co-founders Huma Maqsood and Maryam Wazirzada, brings decades of experience in market research and corporate training. With a footprint across 100+ cities, Iris stands out as a trusted name in the industry, committed to delivering quality and innovation that empower organizations to reach their full potential.